Pricing in a Pandemic
John Ray, Ray Business Advisors
In a pandemic-induced economic downturn full of uncertainty, how you handle your pricing can literally make or break your business. Even without today's rocky business conditions, most Professional Organizers agree that one of the biggest pain points in their business is pricing: not receiving an adequate price for the value delivered.
This presentation will cover:
- Why pricing is the most important profit driver of your business
- Why getting your pricing right is more important now than ever
- Why cutting prices is likely to more destroy your business, not save it
- Why the fundamental of how customers view your services have not changed
Table Topics, post-presentation
- What is my biggest pricing problem?
- What are the one or two concepts I can take away from this presentation to immediately improve my profitability?
Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, technology companies and retail store owners. His blog, "Pricing for Profit," regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars.
As President of Ray Business Advisors, John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO. He owns the North Fulton studio of BusinessRadioX and hosts "North Fulton Business Radio," where he interviews the area's top business and community leaders. John's studio helps business owners by planning, producing and promoting their radio show/podcast.
Greetings Fellow Organizers, Productivity Pros and all Potential Guests,
The NAPO Seattle Area Chapter Board members are, as I'm sure you are, finding this to be a challenging time in our world. Covid 19 is upending virtually every aspect of our daily lives.
As such, it's with an abundance of concern for our health and safety that we are announcing that we are rescheduling May's meeting at Hotel 116 to be a virtual meeting on the same date.
We are using Zoom as our platform as we've had much success with it in the past and found it to be super easy to use. You can find more information on how to use Zoom here. ALL NON-CHAPTER GUESTS MUST REGISTER IN ADVANCE of this meeting in order for us to be able to provide you with a Zoom link.
Tuesday September 1, 20206:00PM - 6:30PM
6:30PM-6:40PM Welcome to the meeting & Introductions
6:40-6:50pm Business Partner Presentation
6:50PM - 7:50PM Guest Speaker
7:50PM - 8:00PM Announcements/ Wrap-up
We welcome anyone to visit our meetings. The guest fee is $25 ($26 via credit card, pre-registration available with the link above, up to 12:00PM (noon) of the day of the meeting) for each meeting you attend as a guest. We only accept cash or checks at the door. Membership in the National Association of Productivity and Organizing Professionals (NAPO) is required before membership on the chapter level can be processed.
We pride ourselves on being a cohesive, positive, enthusiastic group and welcome everyone who would like to attend. Brainstorming and idea sharing are encouraged. It is important to represent NAPO and the organizing industry in a professional manner. We ask that you wear business casual attire to the meetings. All meetings will begin on time with the intention of ending on time. Please make every effort to arrive at the meeting on time.